Outperforming Huawei and Apple, Samsung tops cellphone sales in Q2 2019

August 04, 2019
Strategy Analytics and Counterpoint released some interesting data for Q2 2019 on global smartphone sales. Samsung is still the top producer and has increased sales and market share. Meanwhile, Huawei which came in second place also experienced an increase. Unfortunately, Apple is in third place and has decreased.


According to Strategy Analytics, global shipments fell 2.6% while Samsung posted a 1.9% increase, Huawei rose 1.7% and Apple lost 0.7% year on year. Complete Samsung has sold 76.3 million. Meanwhile, 58.7 million devices by Huawei and 38 million iPhones.

Reporting from the GSM Arena page, Friday (2/8/2019) Xiaomi and Oppo follow the top three OEMs with a market share of 9.4% and 8.7% with a slight increase. However, total shipments for Oppo fell while Xiaomi's numbers remained the same.

Counterpoint research provides roughly the same data with a little more detail for the rest of the brands in the top 10. Samsung's market share is around 20%, Huawei is almost 16% and Apple is slightly more than 10%.

All three OEMs have a slightly lower market share according to Counterpoint research. And contrary to the Strategy Analytics report, global shipments fell by only 1.2% compared to 2.6%.

What's interesting is the growth of Global HMD (Nokia) with 20% more shipments in Q2 2019 compared to Q2 2018. Nokia also managed to take 9th place in the global ranking.

Lenovo and Vivo also noted modest increase in sales while LG struggled to stay afloat. Realme growth is 848%, which is normal considering the company's first smartphone was released in Q2 2019 last year.

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